An American company is looking to take a slice of the men’s grooming market by launching bacon flavoured shaving foam.
J&D’s Foods’ odd invention has been labelled as a “high end, luxurious bacon-scented shaving cream”.
The firm says it is best used after a hot shower or before an “important date with someone you may want to spend the rest of your life with”.
It is the brainchild of Justin Esch, who calls himself a bacontrepreur following other pork-flavoured products such as baconnaise and bacon salt.
He said: “There is nothing more powerful than the smell of bacon, nothing. Bacon is the smell of champions.
“Breakfast is the most important meal of the day and bacon is the best part of breakfast. Why not smell like it and be the best?
“Bacon is delicious, people get excited when they smell it. When you walk into a room don’t you want people to be excited to see you?”
The bizarre product, which is limited to 2,500 jars, went on sale yesterday on www.baconshavingcream and costs $14.99 with free postage and packaging.