Palamedes PR has been re-appointed by Gigi’s, the exclusive Mayfair restaurant.
The agency was instrumental in the venue’s VIP launch, which attracted stars including Boy George, Grace Jones and Nicky Haslam. Palamedes PR also orchestrated media attendance, developed collateral and handled enquiries in the build-up to, during and after both parties.
But the decision to re-appoint Palamedes PR, a consumer PR and restaurant PR specialist, was also based on the volume of publicity that it secured internationally for the Woodstock Street venue – and for the creativeness of the campaign itself.
The agency broke the story of the ‘world’s most expensive cocktail’ – a £8,888 tipple created with some of the finest ingredients available on the market.
Publicist Anthony Harvison, of Palamedes PR, added: “I am delighted to welcome Mr Blazevic and Gigi’s back into our stable of clients, where they will receive the highest standard of public relations support available.”