The award was given in recognition of outstanding ongoing work for its client Coral, where paid social networks including Facebook, Twitter and Instagram have been used to drive high levels of customer acquisition throughout the year.
The agency was also Highly Commended in the “Most Effective Use of Programmatic” category and was shortlisted for the “Best Agency “award.
Attendees included key employees from advertisers, agencies and technology providers and the Awards were judged by a panel of leading digital industry influencers and experts. The “Most Effective Paid Social Campaign” award submissions were assessed by the panel who short-listed the entries before selecting Crave & Lamb as the winner.
The Awards, which are now in their 10th year are one of the largest and most prestigious in the digital marketing industry and leading marketers from around the world are involved. They play a highly important role in developing the media and marketing industry in the UK and across Europe.
Rob Jones, Managing Director of Crave & Lamb said of the award: “We are excited to have won the “Most Effective Paid Social” award to add to the “Best Use of Display” awards we won in each of the last two years. Coral continues to be a great client to work with as they are real enablers; they are always open to new ideas. The competition for the awards was tough and this is testament to the hard work our talented team has put in.”
The judges said: “Crave & Lamb continues to produce award-winning efforts with bookmaker Coral, this time generating significant online acquisition with a targeted paid social campaign. At the core of the strategy was the segmentation of audiences based on customer preferences, which tapped into the 2015’s sporting calendar with highly-targeted promotions.”