Discount shop huge success after selling everyday essentials from just 10p

June 27, 2016 | by | 0 Comments

A new pop-up discount food shop is set to become a permanent fixture after they raked-in thousands during their first week – despite selling food for just 10p.

Bethanie and Nathaniel Richards in discount shop Niftie's in Dover, Kent (SWNS)

Bethanie and Nathaniel Richards in discount shop Niftie’s in Dover, Kent (SWNS)

Niftie’s was a massive success last week, after almost completely selling out of stock – with the most expensive items being just 70p.

Now owners Nathaniel and Bethany Richards reckon their store, in Dover, Kent, could become a permanent fixture after they managed to secure more super-cheap stock.

Nathaniel, 25, said: “It went better than we were expecting.

“We sold £150 of food in the first day. It’s been going absolutely perfect, we couldn’t have asked for a better start.”


Majority of local residents showed their support by volunteering, cash donations and many praised the pair on their idea.

He said: “I didn’t realise how much this would escalate.

“Our mission is to tackle food poverty in Dover by giving people access to essential food items, such as tinned and dry goods and fresh ingredients, at dramatically reduced prices.

“Nifties’ prices range from 10p to 70p and we’re easily the cheapest option when compared to supermarkets, grocery stores and wholesalers.

“Our approach is really very simple; we purchase reduced products, such as short-dated or damaged items from supermarkets and other stores, and pass these savings on to customers.

“These products are still within their use-by dates, so they are perfectly edible.

“All our profits are reinvested in stock and go towards supporting further price reductions, so that people can afford to feed themselves.”
DO RICHARDS 200616
The social supermarket also provides a delivery service, ensuring that those without transport can still benefit.

Delivery charges to Dover are £1, or £2.50 for the rest of the district.

Tackling food poverty is the primary goal, but the organisation also helps to reduce the waste charges of other stores, by collecting food which would otherwise have been thrown away.

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