Dragons’ Den star Peter Jones launches first waterproof floating mobile phone

November 3, 2010 | by | 0 Comments

The world’s first waterproof FLOATING mobile phone was launched today by Dragons’ Den star Peter Jones.

Dragons' Den star Peter Jones launches first waterproof floating mobile phone

The JCB Tradesman, which remains fully functional after being submerged in water, is a buoyant, updated version of the popular Toughphone.

It continues to operate after being dragged behind a JCB GT at 120mph, buried in two tonnes of rubble and then left under water for SIX hours.

Dragons’ Den star Peter Jones’ company Data Select worked with JCB to make the virtually indestructible floating phone.

Marketing Director Jason Kemp said: ”The Tradesman is the perfect phone for people working outdoors, in the rain, sailing or just accident prone.

”Its rugged design means it will also take a hammering that would see lesser phones destroyed.

Dragons' Den star Peter Jones launches first waterproof floating mobile phone

”Alternatively, it also makes the perfect second phone for those with an active, outdoor lifestyle that don’t want to take their smartphone mountain biking.”

The company has received 4,000 advance orders since it launched the Tradesman on Tuesday. The original Toughphone sold 50,000 units.

Peter Jones said: ”We’ve seen huge and rapid growth in the mobile phone market with ‘smart’ phone devices, but if you lead an outdoor lifestyle or work in a particularly rugged environment, these aren’t always suitable.

”These phones operate fine in tough working conditions, and are ideal for people who lead outdoor lifestyle, such as mountain climbing, skiing and sailing.”

The phone costs £69.99 and is available from www.jcbphone.co.uk.

* The Toughphone made its way into the Guinness World Record Book when it was launched two years ago.

Dragons' Den star Peter Jones launches first waterproof floating mobile phone

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