Palamedes PR, the UK market leader in book PR, has been appointed by the novelist EJ Henry to spearhead a nationwide campaign.
The agency, which represents the publicity interests of publishers, authors and agents, is widely considered to be the UK’s leading authority on book PR.
A recent book PR campaign for Goodnight Malaysian 370 secured more than 30 page leads worldwide and took the title to the top of the Amazon betselling charts.
EJ Henry, a celebrated novelist and author of The Witness, instructed the London-based firm last week. The campaign will focus on both brand building and specific book PR.
Henry, noted for being “a master storyteller”, said: “Palamedes PR has an exceptional record in this arena, and it made logical sense to appoint them on this basis.”
A spokesman for Palamedes PR, which is staffed by former national news journalists, added: “We are very much looking forward to working with Mr Henry and to the prospect of bringing his publicity objectives to fruition.”