Our Values

SWNS was built on the values of 'real journalism'. We believe in real reporters, photographers and videographers being on the ground - not just on a computer.

We use the best of modern technology and social media to enhance traditional journalism. We are on the scene, we speak to people, we hear their stories first-hand.

This approach produces the most detailed and trustworthy editorial content which resonates with audiences and drives engagement.

We are also passionate about the cause of proper journalism and protecting the ecosystem of news which plays such an important role in society.

For this reason we are active members of the Society of Editors and the National Association of Press Agencies (NAPA).

Independent Press Standards Organisation (IPSO)

All of our editorial staff are trained in – and adhere to – the standards and code of conduct set out by the Independent Press Standards Organisation (IPSO).

The Directors of SWNS were also integral to the establishment of the Local Democracy Reporting Service in 2018, which saw up to 150 reporters deployed into local councils across the UK, and we continue to lobby for systemic changes to support the news industry.

We also believe in protecting the rights of media and content owners. That’s why we started our news syndication service a decade ago, and why we correctly licence every image or video we distribute (apart from the ones we produce ourselves).

You can read more about our syndication, licencing and distribution services here