Sell your pictures with SWNS

We represent content on behalf of hundreds of talented photographers, videographers and writers - here's how it works

Who we work with - everyone

We make payments totalling hundreds of thousands of pounds a year to contributors. From citizen journalists with a single picture to entire newspaper groups we have a team of journalists and editors ready to work with you. Thanks to a grant from the Google Digital News Initiative we have a platform where you can upload your pictures then see where it gets used in near real time. 

Who we sell to - everyone

We are a UK news company so our main customers are news publishers. We have been building our client base for over 30 years and pride ourselves on our relationship with the publishers who use our content. You can see the byline 'SWNS' every day on websites like the Mirror,  Daily Mail, Sun, Yahoo, ITV but we also sell to TV, magazine and book publishers. To reach the maximum market we also work with a network of agents and revenue share partners.

How does it work - easy

When you work with us you will be agreeing that you haven't broken the law to get the photo, video or story, and that you own the copyright. We are agreeing that you keep that copyright, that we'll pay you when your content gets used and that you'll get a credit or byline, where possible, if you want. Our full terms and conditions are available here.

You can register for an account on our new platform here and we'll send you your login details. You can then upload your pictures, copy or video, you can also send it by email to or upload at We'd like to receive your pictures at the highest resolution available, ideally at least 3000 pixels on their longest length.

We've got a team of journalists to process and verify your content, while we won't always be able to respond, every submission will be assessed. Then it's up to us to turn your content into a news story and find a publisher, if it gets published online you'll be able to see that on your account almost straight away. We'll then pay you (by BACS or Paypal) within days of each usage.

The amount you can earn from a photo, video or story varies depending on the publisher. Generally online usage earns a smaller fee than use in print. Sometimes we can negotiate an exclusive fee with one publisher, sometimes we'll make content available to several publishers at the same time for a lower fee. Not all publishers are willing to pay for content but we believe content creators deserve to be recognised and rewarded for their work. We use our experience to get the best fee in each case.

What type of pictures sell best - this is the multi million pound question

* Breaking news – Nearly every recent major news event has been covered with pictures and video from mobile phones and compact cameras. The key here is speed – the first good picture sent to a newspaper is almost always the one which gets used. 

* Showbiz – When it comes to celebrities the best pictures are exclusive, recent pictures of ‘A’ list celebrities going about their daily lives. Although most celebrities are well used to being photographed, we cannot sell pictures that invade privacy, cause harassment or put anybody in harm’s way.

* Weather – British people and British newspapers love to talk about the weather, the more extreme the better. If you have been flooded, snowed in, blown away or baked to a crisp you may well be in a position to get a photo we can sell

* Quirky – The best pictures are the ones that amuse, amaze or take your breath away. If you are so pleased with a picture you have emailed it to all your friends, chances are we can sell it.