And we have seen PR at its worst – limp ideas, lame press releases, poor imagery and a desperate sell-in process which often yields poor results.
So 10 years ago we launched our own in-house PR agency called 72Point to share our knowledge with agencies and brands.
72Point translate your brand values into news-ready, multimedia content that place your brand at the heart of the nation’s conversations.
The company has grown into a PR Week top 20 consumer agency by working with the likes of Vodafone, Hotels.com and British Airways, as well as 80 per cent of the UK’s top 150 agencies.
And along the way we founded OnePoll.com, a survey-led market research business which enables us to generate unique data-led news content.