WINNER: The Press Awards - Best Commercial Partner 2025

"SWNS always has, and continues to be, a real force to be reckoned with. The company’s extensive reach – from a print and a digital perspective – is extremely impressive. While some organisations may have been hampered by the digital era, SWNS has not just embraced it, but leveraged it to achieve even greater strategically-focused success." - Judges Comments

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SWNS provides more content to commercial UK national newspapers and websites than any other independent news agency.

SWNS (South West News Service) provides more content to commercial UK national newspapers and websites than any other independent news agency.

The digital transformation project that it embarked on two years ago is reaping rewards: last year – its 50th year – it achieved a near 40 per cent increase in landing digital content with its clients by aligning its products and services with their strategies.

In addition to its 13,000 wire stories, it provided a record 300-or-so bespoke ‘top drawer’ exclusives in 2024 – including the video of the Princess of Wales appearing at the farm-shop, which silenced conspiracy theorists after her surgery and drove massive traffic to the Sun Online and its new Royal podcast, and the video of Labour MP Mike Amesbury punching a constituent for Mail Online.

Its digital-first strategy has not compromised print usage. It provided page-ready content at scale to Metro, allowing editorial staff to focus on digital growth. And in new training partnerships with The Times and The Telegraph, SWNS provides bespoke newsroom training for young journalists.

“SWNS continues to be a force to be reckoned with,” said the judges. “It has not just embraced the digital era, but leveraged it to achieve even greater strategically-focused success.”