Premium Distribution Partnership for Content Creators & Publishers
Get access to a powerful discovery-led distribution layer
SWNS’ Premium Distribution Partnership gives content creators and publishers access to a powerful discovery-led distribution layer through Microsoft Start / MSN.
This is not about replacing platforms like YouTube or social media. Instead, it unlocks an additional global monetisation environment – helping high-quality content reach new audiences and generate incremental revenue.
With SWNS acting as a managed partner, creators gain access to a platform that most publishers and content producers cannot reach directly.
Microsoft Start and MSN operate as a discovery-first ecosystem, surfacing engaging content to audiences across major international markets including:
- United States
- United Kingdom
- Canada
- France
- Australia
- DACH region
This distribution layer prioritises content that delivers clarity, originality and strong audience retention, rewarding well-packaged storytelling with global reach and engagement.
What SWNS manages
As part of the Premium Distribution Partnership, SWNS handles the operational and optimisation work required to succeed on the platform.
Our team manages:
- Channel onboarding and setup
- MSN-specific content formatting
- Metadata optimisation
- Thumbnail and visual packaging
- Translation where required
- Compliance and platform alignment
- Ongoing performance monitoring and optimisation
This allows creators and publishers to focus on producing great content, while SWNS ensures it is optimised for discovery and performance.
What we deliver
Our casting and story sourcing service typically includes:
- Curated contributor shortlists
- Background research and verification
- Recorded pre-interviews
- Responses to production research questions
- Archive photos or video where available
- Duty of care considerations and flags
Content formats
We work with multiple editorial formats designed for strong engagement within the MSN ecosystem:
- Video
- Articles
- Image galleries
Our focus is on content with national or international relevance, ensuring stories travel effectively across markets.
Revenue model
Partnerships operate on a revenue-share basis, typically starting from a minimum 50/50 split, with opportunities for uplift depending on the level of commitment and scale of the channel.
Become a Partner
If you produce high-quality video or editorial content with broad audience appeal, the SWNS Premium Distribution Partnership offers a route to global discovery and additional monetisation beyond traditional platforms.
